We're a consumer-focused platform that strives to make ethicality a part of our overarching culture and our everyday life, but we’re not gonna start spouting off about carbon kilos, supply chain analyses, or counting down the days until the Earth's impending doom.
We don’t want to preach to an echo chamber because that’s stupid and corporate, and we’re neither of those things. We're here to talk in an exciting, approachable, and fun manner about ethicality because, let's face it, that’s way more interesting than most of the boring shit out there.
We're all about people who buy shit, and we want to make sure they're buying really good shit. We're here to help companies build ethical strategies that really make a difference in the world, and we're all about raising standards, raising awareness, and raising eyebrows. We don't mind pissing a few dickheads off along the way because, hey, you gotta crack a few eggs to make a global ethicality index for every single brand, product, establishment, and corporation in the world, right? You know the saying.